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An application for a U.S. patent was filed in December 1927 by James M. Prentice of Holyoke, Massachusetts. Prentice was 17 years old. The patent, for "Electric Baseball," was granted less than a year later, and Jim Prentice Electric Baseball, under a variety of titles and in a variety of forms, would go on to a production run of more than thirty years. |
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Some collectors or vendors assume "Jim Prentice Electric Baseball" is a "player-endorsed" game, that Prentice was a pro ballplayer. Far from it. In a March 2000 article about Prentice in the Springfield Union-News, Prentice's lifelong friend Harry Craven recalled their boyhood. "When I was playing baseball, Jimmy was working on his games." Prentice returned to Holyoke after college, but his education got him only a 14-dollar-a-week job as an office boy. But with the enormous aid of his uncle Arthur Dougherty -- $3,000. in start-up money, in the depths of the Great Depression -- the ever-enterprising young Prentice regained control of his patent by the mid-1930s and set himself up in business as The Electric Game Company. Prentice is seen at right in a photo from around 1995. |
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Prentice saved a little money by providing box lids but no box bottoms for his games, leaving many vendors of second-hand games today to think that one part's missing. It's not. Lid, no bottom, that's it. Adding to some latter-day confusion, Electric Game Co. box lids and gameboards do not always match up. Prentice was not one to waste a nickel, so it's very likely that, even while new gameboard models were being designed, produced, and sold, old box-lid inventory was being used until it was exhausted, and only at that point would new and redesigned box lids be printed. The lid most often associated with the earliest 1930s versions of Electric Base Ball is at left. Two words on the gameboard, "Baseball" is one word here on the box. The source of the illustration -- the same batter seen on several other box variations (below) -- remains unknown. |
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And then suddenly, variations of this long-forgotten game, or at least of its packaging, start popping up left and right. This specialized "Wonder" version of the well-known red box appeared to us for the first time in the spring of 2014. The promotional paperwork mentioned above establishes 1938 as the origin point for Wonder Baseball Game, but later advertising shows the game was still being produced and marketed through at least 1948. |
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The curiosity at left, sporting both 1947 and 1949 copyrights, is Electro-Vision Baseball, made by Tracies, Inc. Tracies, Inc., of Holyoke. Holyoke, home of Prentice and The Electric Game Company. The modest electrical element involved in its gameplay is quite different and much simpler than that of any Prentice game, but it does use the exact same cover image of the swinging batter as that on the Electric Game Company white-box editions of those same years. Just what the arrangement was with Prentice, we can only guess, but this was not a one-off -- Tracies also produced Electro-Vision Football and several other games. |
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The playing field of Junior League Electric Baseball, "Model 32J" -- Flash Toy Co, 1949. Ya gotta love the Grants D-cell. Man, we miss Grants. It was just about our favourite store when we were kids. |
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Eureka! At left, Jim Prentice Electric Baseball Model 108-B. This was a new discovery, presented by a member of our Forum in 2015. We'd never before seen an example of it, and had wondered whether the illustration of it in the 1952 advertisement that used to occupy that spot in this article was again merely an artist's concept -- or an old-stock bit of artwork, since the ad clearly shows the gameboard's more dignified graphics and typography typical of the late-1930s to mid-1940s Prentice games, not the more playful, cartoonish fonts used on post-1950 models. We'll mention here that, by the early 1950s, The Electric Game Company was turning out not just baseball, football, and basketball games, but also Electric Hockey, Electric Bowling, Electric TV Quiz, Electric Put-N-Take, Electric Fire Fighters, Electric Jack Straws, Electric Bunny Run, and more -- most all of them Prentice designs. |
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But hold everything! The game's not over yet! The remarkable thing at right -- a previously unknown "action" game featuring a spring-loaded bat on a vacuum-formed plastic gameboard -- showed up in the spring of 2014. The plastic construction, as well as a radical departure in both method of play and in box and board graphics, strongly suggests this is no older than a 1960s version. |
At a few points in this article, we've made reference to advertisements that aren't actually displayed on this page. That's due in large part to having discovered those ads long after this article was written, combined with the sad fact that we're too darned lazy to rearrange the whole page layout here to accommodate presenting those ads, beyond just adding a few words to suggest the ads exist. But, also, those ads are worth seeing close to full size, and there may be still more ads yet to be found and then to be added as well, so we're inserting this little list of links, each of which opens a new page containing a full-sized vintage advertisement for some version of Electric Baseball: Electric Baseball and Electric Football, 1937 Big League Electric Baseball and others, 1941 Jim Prentice Electric Baseball Model E120, 1947 Jim Prentice Electric Baseball Model 48 B (early variation), 1947 Wonder Baseball Game, Johnson-Smith catalogue, 1948 Jim Prentice Electric Baseball Model 48 B (early variation), 1949 Super De Luxe Electric Baseball, 1949 Super De Luxe Electric Baseball, 1949 Jim Prentice Electric Baseball Model 48-B, ad from Lady Luck August 1950 Jim Prentice Electric Baseball Model 73-B ("77B" on order form), 1951 Jim Prentice Electric Baseball Model 108-B, 1952 Jim Prentice Electric Baseball Model 73-B, 1953 Jim Prentice Electric Baseball, Model 10... ?, 1955 |
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Many years of research -- well, okay, a few minutes of research here and there over the course of many years -- have not solved many a mystery surrounding Jim Prentice and Electric Baseball. Our chronology of the games is still only a working theory. And our list of Electric Baseball models is still probably incomplete -- we have a report of a Model 88-B, a game for which we have yet to see any other evidence, and illustrated advertisements hint at the existence of other uncatalogued models. We can state that game parts and adverts show at least ten different Holyoke addresses for the Electric Game Company -- eight different just from 1947 to 1953. |
And what of the man himself? It's tough to suss Prentice when so little has actually been written about him, leaving us to scour for factoids and to read between the lines, a risky prospect when all the available articles were written very late in Prentice's long life, several of those pieces read like amateur items in your local Pennysaver, and most of them clearly struggle badly to find a happy spin to put on Prentice's life and career. We'd like to picture Prentice as the stereotype of the kindly inventor -- modest, cerebral, quietly good-humored. A bit of that comes through in one solid 1996 profile by Bill Stephens of the Union-News -- "I was born an inventor," Prentice told him, "but that doesn't mean you're real good, you know." On the other hand, Prentice admits to being a harsh boss, claiming to have fired 14 of every 15 employees he hired. And he sounds petty in his snide ridicule of the much more successful Tudor Tru-Action Electric Football. Then again, while almost every one of the articles notes how sharp Prentice is at his age, he forgets that he produced about half a dozen electric football games of his own, and when confronted with an edition of Electric Baseball, Prentice says "To be honest, I can't even tell you exactly how this works now." He may have had an excuse for forgetfulness, but if indeed Prentice was bitter, there seems little reason for it. His 1940 marriage lasted 55 years and produced some number of daughters. An active Rotarian, he also served as president of the Holyoke Boys' Club. He served as president of the Toy Manufacturers Association. He appears to have engaged in a long-running scientific correspondence with the engineering department at UC Berkeley. In 1993, in recognition of his lifelong contributions to gaming, he was presented with the Abbot Award by the American Game Collectors Association, now the AGPC. One personal disappointment for Prentice may have been that his creation of the "Batting Worth Average," a clutch-hitter rating that long prefigured the works of Bill James, did not grab the interest of fans or MLB. He did remain active almost to the end, however. He started the Durmatic Company -- renamed PrenCo in 1980 -- successfully manufacturing disposable bibs for use with toddlers and geriatric patients, and ran that into the late 1990s. As the 20th century neared its close, he ventured into successful production of a redesigned golf tee and toyed with other inventions like an electrical flyswatter. Alas, for Prentice, the batteries finally ran out, so to speak, in January 2005. |
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